For restaurants
A digital loyalty card for restaurants that runs on auto-pilot. There is no app for your guests to download and nothing for your staff to manage — your branded card lands in Apple Wallet and Google Wallet next to their payment cards, and every table that joins becomes a customer you can actually reach again.
Prefer to see it first? Book a demo, we will walk you through everything.
Built for restaurants
A digital loyalty card for restaurants is a stamp, reward, or membership card that lives in your guests' Apple Wallet or Google Wallet instead of on paper. Guests join by scanning a QR code on the table, with no app to download, and every table that joins becomes a guest you can reach again with free push messages. Without one, your best guests walk out after a great meal and you have no name, no number, and no email to bring them back. The restaurants winning at retention are not always the ones with the best food; they are the ones who stay top of mind between visits.
Pick the program that fits how your restaurant actually works — a stamp card for the lunch crowd, a Reward Card for big spenders, or a Cash back Card. All 8 card types are included in every plan, so you can change your mind later.
Reach the lock screens of everyone who joined your program without paying for SMS. Push is 10× more effective than traditional marketing, and it is free and unlimited on every plan.
Fire a message the moment a guest comes within 100 meters (330 feet) of your door — the nudge that lands while they are still deciding where to eat tonight.
Birthday offers go out automatically with a personal touch, like "Happy Birthday — dessert is on us tonight." You set it up once and it runs every year, and birthdays fill tables.
RFM analysis groups guests by how recently and how often they visit, so you can see who your best tables are and which regulars are slipping — and which 20% of customers are likely driving 80% of your future sales.
Happy diners invite friends and you pay in food, not ad spend — 92% of people trust a recommendation from a friend, and both the referrer and their friend can earn a reward. The Referral Program is included on Growth and Enterprise plans.
Free push messages are unlimited on every plan. The Enterprise plan adds SMS, WhatsApp, and email channels as well, so you can reach a guest on whichever one they actually read (third-party charges may apply).
We design, build, and launch your branded card for you. It is live in the next 48 hours — you just put the QR code on the table.
No app to download
No. Restaurants that tried a loyalty app all hit the same wall: guests will not download it. Loyaltymaster sidesteps the problem entirely — your card goes into Apple Wallet or Google Wallet, which are already installed and already open dozens of times a day. Guests scan the QR code on the table, the receipt, or the counter, and they are in before the plates are cleared.
Win-back on auto-pilot
With a free push message on their lock screen. Picture a Friday afternoon. A guest who had a great meal two months ago and has not been back gets a push message on her lock screen: "It has been a while — come in this weekend and your next pasta is on us." She forwards it to her husband, they book for Saturday, and they bring another couple. That is four covers from one automated message, and not a cent of ad spend.
Know your best tables
Every signup adds a real guest to a built-in CRM you own — name, email, phone, and birthdate, captured automatically when they join. Instead of a vague feeling that the Thursday regulars have thinned out, you can see how many active members you have, who has not been in for a month, and which guests are worth a personal invitation back.
Restaurant-friendly pricing
Loyaltymaster is $40 a month on DIY, $69 on Growth, and $99 on Enterprise, and your first month is just $1.00. No surprise fees. Cancel anytime. DIY suits a single-location restaurant, Growth fits several programs at once such as a meal stamp card, a drinks card, and a VIP membership, and Enterprise covers a multi-location group or franchise. Each plan includes 1, 3 or 10 card programs of your choice.
Works with the tools already running your business
The restaurant loyalty problem
A table loves the food, settles the bill and walks out. You have no name, no number and no way to thank them, invite them back or fill a quiet Tuesday.
Winning a new guest costs far more than keeping one you already have. Yet most restaurant marketing goes to people who have never walked through the door.
5x to 7x: what it can cost to win a new customer compared with keeping an existing one.
30% more: what repeat customers spend compared with first-timers.
20% → 80%: the small group of regulars behind most of your future sales.
Asking a guest to open an app store, download an app and sign up just to collect a stamp is a big ask at the till. Many say "maybe later," and later rarely comes. Without sign-ups, the programme fades, and so does your chance to bring those guests back.
How it works
We design and set up the card for you, so no tech skills are needed. Here is how it works, from the first table to your first returning regular.
Put it on the table, on the receipt, or at the counter. Joining takes under a minute, and you capture each guest's name, phone number, email, and birthdate automatically.
No app to download and no login. Your card lands in Apple Wallet or Google Wallet, right next to their payment cards — the place they already open dozens of times a day.
Geo notifications fire when a guest is near your door. Birthday offers go out on their own. When a regular has not been in for a while, Loyaltymaster flags them and sends a win-back message to their lock screen — and referral rewards turn happy diners into people who bring friends.
Every table that leaves without joining your loyalty program is a guest you might never see again. Start building the database that brings them back — we design and set everything up for you, your first month is just $1.00, and plans start at $40 a month.
$1 first month • No contract • Cancel anytime • Keep your customer data.
FAQ
The best loyalty program for a restaurant is the one your guests actually join and keep using. Look for a reward guests understand at a glance, such as a free 10th drink or a free dessert, a card that lives in Apple Wallet or Google Wallet instead of a separate app, and a way to reach members between visits. With Loyaltymaster, guests join in under a minute by scanning a QR code, and free push messages bring them back.
No. Your digital loyalty card goes into their Apple or Google Wallet, which are already pre-installed on their smartphones. It's seamless and takes under a minute to join.
There is no scanner to buy: your staff add stamps with the free PWA Scanner Tool, opened in the browser on any smartphone. POS integrations with Square, Clover POS, TouchBistro, and Toast are also available via the API on the Enterprise plan.
Yes. The Growth plan runs up to 3 card programs at once — for example a stamp card for lunch regulars and a Membership Card for weekend diners. DIY covers 1 program and Enterprise covers 10, and all 8 card types are included in every plan.
We will help you import your current customer database, so nobody starts from zero. You can invite the customers you already have to add your card, then reach everyone who joins with free push messages.
Your branded loyalty card is live in the next 48 hours after signup. We handle the design, the setup, and the onboarding — and the $500 design and setup is included, so you just pay the monthly subscription.
Yes. Many restaurants run their loyalty card on drinks, like beers or cocktails, rather than meals: for example, buy 9 beers, get the 10th free. Staff choose how many stamps to add in one scan, so a round of four beers earns four stamps. The Growth plan runs up to 3 card programs, so a drinks card can sit next to a meal card.
Search for their card by name, phone number, email or card serial number, and stamp it as if it had been scanned.
Yes. Loyaltymaster is based in Plettenberg Bay, Western Cape, and the price list shows South African visitors their prices in rand, including 15% VAT.
Still have questions before you launch? Read the full digital loyalty card FAQ.